Earlier this year, Apple Computer introduced its Red Edition 4GB iPod nano
in support of the Red Campaign towards raising a Global Fund to Fight AIDS in Africa. Latest reports say the company has introduced an 8GB Red Edition iPod nano
, reiterating its commitment to the world initiative.The Red campaign was kicked off in the US in October, under the aegis of lead singer of U2
, Bono, and philanthropist, Bobby Shriver, with support from none other than UN Secretary General, Kofi Annan.The campaign was kick-started as a corporate charity movement, wherein corporates would donate a portion of sales proceeds from designated products towards the Global Fund to Fight AIDS in Africa.
The 8GB Red Edition iPod nano is similar to the 4GB version in most aspects, except that it can hold up to around 2,000 songs, which is nearly double the capacity of the 4GB Red nano already on the market. In a statement, Greg Joswiak, vice president worldwide iPod product marketing, Apple Computer, said that customer response to the 4GB version has been phenomenal so far, and that they expect a similar response for the new version. The 8GB Red iPod nano is immediately available, and retails for approximately $249.
For every 4GB or 8GB Red Edition iPod nano purchased through the Apple online and retail stores, Apple will donate $10 towards the Global Fund to fight AIDS in Africa.
