Friday, October 27, 2006

Integrity Media Launches 'Devotional' Mobile Phone Service

by Gretta Curtis / Christianity Today
Integrity Media recently announced the launch of a mobile phone service that provides daily devotions, insights and a vast range of inspiring content directly to mobile phones by Christian leaders, artists and ministries. At visitors can sign up for a daily inspirational text message sent directly to their phones, watch free music videos, download hundreds of ring tones from top Christian artists and much more. Members have a variety of channels to choose from including devotionals, daily scripture, music news, movie reviews, artist song-stories, parenting and relationship tips.
According to Integrity President and CEO Michael Coleman, MWorship was created to use today’s technology to offer spiritual encouragement, entertainment, practical insight and advice. To do so, Integrity partnered with SONY BMG MUSIC ENTERTAINMENT and trusted ministry and resource content providers including FamilyLife, Focus on the Family, the Gospel Music Channel, Integrity Music Group, LifeWay and Provident Music Group.
The resulting initiative includes both regular text messages and a mobile web (WAP) site that provides inspirational thoughts and content from notables such as Dr. James Dobson, Max Lucado, Beth Moore, LifeWay and FamilyLife, along with ring tones from popular Christian artists including Michael W. Smith, Darlene Zschech, Israel and New Breed, Mary Mary, Kirk Franklin and many more.
MWorship also offers daily Scripture readings, tips on parenting and relationships, articles and wallpapers. In addition, the “Send-A-Blessing” and “Prayer Group” programs allow customers to send notes of encouragement and to manage and quickly communicate prayer needs to individuals and groups from the web or directly from their cell phones.